Smart thinking transcends medium. That’s why we’re not a digital agency. Or a traditional agency. Or any other kind of narrowly-defined agency.

Our niche, if you’re looking for one, is formulating strong and differentiating big ideas. We then apply those ideas across the best media for our clients’ needs—whether it’s digital marketing, traditional advertising, guerrilla tactics, or anything else.

We believe focusing on any particular medium would be a disservice to clients.


The Flatland opened for business in 2004. Back then (and for 10-plus years after) we were called Seal Ideas. After bouncing around a few different locations, we moved to our permanent home on Indy’s Mass Ave.

During our first decade we built brands, advertising campaigns, and marketing materials that grew our clients’ businesses. As they grew, we grew too.

In 2015 we decided it was time for a change. That’s when we officially became known as The Flatland—an homage to the blue-collar, big-shouldered, work ethic of our home, the Midwest. Like the farmers and factory workers who raised us, we’re hands on, we’re deliberate, and we take pride in our craft. Today we work for clients close to home and far away.


The Flatland is an advertising agency and design firm in Indianapolis, Indiana. Our job is to grow our clients’ businesses by differentiating them through impactful creative execution.

We like what we do. We even like where we do it.


We don’t hide the fact that we’re a small company. In fact, we think it’s one of our greatest strengths. There is no complex chain of command here. When you work with us, you work directly with senior staff who will respond to your needs competently and quickly.

We do work for well-known national clients. But we stay small enough to remain responsive and nimble.

Ben Seal

Ben Seal | Principal

Ben is a writer, creative director, and brand builder. His work has been published in the Communication Arts Advertising Annual, Adweek, Print Magazine, and many others. More importantly, it’s helped companies nationwide develop stronger brands and more loyal customers.

In 2004, Ben founded Seal Ideas (the agency that would eventually become the Flatland) after nearly a decade at MARC USA, where he served as a creative lead on several of the agency’s top accounts.

Brian Gray

Brian Gray | Partner

Brian’s been a partner at The Flatland since 2014. Prior to joining us, he served as a creative director at several well known advertising agencies and design firms here in the Midwest. His passion for logos, identity design, and brand building is legendary.

His work has been published multiple times worldwide in publications such as Communication Arts and Print Magazine. He’s also received the coveted Brand New Award.

Erin Haskett

Erin Haskett | VP of Client Services

Erin brings 20 years of marketing and branding experience to bear for our clients. As one of those rare individuals who can see both the big picture and the tiny details, Erin is uniquely qualified to drive the strategy behind our creative work. She keeps The Flatland’s work on point, original, and captivating.

As a board member of Susan G. Komen Central Indiana, she also donates her time, passion and skill set to help connect women impacted by breast cancer with services and education.

Jeff Morris

Jeff Morris | Creative Director

Jeff brings a diverse range of experience to his role as creative director at The Flatland. He’s an art director by trade, but also writes, illustrates and—having previously been an advertising agency owner—is comfortable thinking on his feet. His list of awards and accommodations is long, but he knows those things aren’t possible without brave, talented clients.


Indianapolis is the heart of the Midwest. And Massachusetts Avenue is the heart of Indianapolis. That’s where you’ll find us.


The Flatland

614 Massachusetts Ave., Suite D

Indianapolis, Indiana, U.S.A.




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