Stable, predictable, and fairly boring since 1931.

Citizens Bank

Project Brief

Here’s to people.

In terms of resources, financial products, and number of branches, Citizens simply can’t compete with other banks. So how do they win? By embracing what makes them different.

We developed a brand for Citizens that was bold and independent—borderline flippant, actually. Citizens celebrates being smaller, older, and more independent. Simply put, they’re the anti-bank.

Project Navigation

  1. Print Collateral
  2. TV | Video
TV | Video
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The Third Kind of Bank

Citizens Bank