Why follow trends when you can set them?


Project Brief

If it’s unlike anything else, it’s Peerless.

When it first limped through our door, the Peerless Faucet brand was a paradox—sacred to some, but completely unknown to others. That makes for a challenging rebrand. Our charge was to make a 40-year-old brand relevant to a new generation of customers, without alienating the existing customer base.

Today, Peerless is connecting with a new generation of people who want style and affordability.

Brand Essence Video

Brand Essence Video


2019 Product Catalog
Style Guide
2018 Product Catalog
Next Campaign

When the specs call for common sense.

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