Why follow trends when you can set them?


Project Brief

If it’s unlike anything else, it’s Peerless.

When it first limped through our door, the Peerless Faucet brand was a paradox—sacred to some, but completely unknown to others. That makes for a challenging rebrand. Our charge was to make a 40-year-old brand relevant to a new generation of customers, without alienating the existing customer base.

Today, Peerless is connecting with a new generation of people who want style and affordability.

Brand Essence Video

Brand Essence Video


2019 Product Catalog
Style Guide
2018 Product Catalog