Project Brief
Every field is a battlefield.
It’s hard to be the middle child. No one ever notices you. In essence, that was the problem for FS Seed. They weren’t a large, national player. But with co-ops and customers located throughout the Midwest, they weren’t exactly small, either. We developed a campaign that helped FS stand out and connect with growers in meaningful ways.








HiSoy
FS Seed
InVision
FS Seed
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More than a crop specialist
FS
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Characteristics
FS
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Just a farm
FS
FS Seed
The Flatland doesn’t just do great work for us. They actually understand us. They proactively work to solve our problems. In the end, they’re more than a vendor—they’re true partners.