Trust is the most valuable thing you can put in a bank.

Mainsource Bank

Project Brief

Life needs a great bank.

With $3 billion in assets and 91 branches across the Midwest, MainSource fits the mold of the dreaded “big bank.” So when we completely rebranded them, the challenge was clear—at least to us. We needed to find a way to make MainSource feel approachable and friendly, yet capable of handling the most complex financial challenges.



The rebrand was an outstanding way for tell our story in a very human and engaging way.

Heather Goldsmith