Project Brief
Respect the hunt.
For hunters, the name LaCrosse demands respect. When they unveil a new boot, it’s a big deal—it’s also a big risk. LaCrosse can’t afford to squander a reputation that took more than a century to build. So when they asked us to create a campaign unveiling their new Aerohead boot, we had to get it right.
Poster
LaCrosse
Poster
LaCrosse
Poster
LaCrosse
Poster
LaCrosse
LaCrosse Footwear
The work has been wildly successful, so much that we are already on backorder with the new Aerohead boot. The Flatland’s ability to capture rugged determination alongside a quiet escape in the outdoors directly connected with our hunting consumers—exciting them for opening day, creating demand for our product—and more importantly—respect for the LaCrosse brand.