Birthplace of the 80‑hour workweek.


Project Brief

The American family farm.

Unity isn’t “Big Ag.” In fact, they’re just the opposite. From their headquarters in Lafayette, Indiana they serve a breed of customer that’s all too rare: the independent farmer. For the most part, Unity’s customers do things the old-fashioned way—working family owned farms as small as 10 acres.

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Unity Seeds

The Flatland proved their ability to understand, engage, and earn the trust of the American family farmer. In the process, they became my preferred agency partner.

Tiffany Frash