Big Ideas in the Great Midwest

Anti-established in 2004.

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The bank that’s highly
un-bank-like.

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Fresh mulch smells better when someone else spreads it.

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It’s Time to Come Clean.

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WHEN THE SPECS CALL FOR COMMON SENSE.

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Helping
Haiti help
itself.

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Our name, The Flatland, is an homage to the blue-collar, big-shouldered work ethic you’ll find across the heartland. We’re hands-on, we’re deliberate, and we take pride in building useful things. We approach every rebrand, ad campaign, and marketing effort with rolled-up sleeves and Midwestern resolve.
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Prepare to be influenced.

Most of our agency founder's old-man rants happen during Monday morning traffic meetings. This one happened in front of a microphone. On the Get IN podcast with Nate Spangle.

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Brutally honest talk about some brutally honest ads.

In 2024, we created a campaign for Milto Cleaners called “It’s Time to Come Clean.”

The work won an Emmy, which is nice. It also made a lot of money for the client, which is even better.

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The Dangerous Simplicity of Single-Channel Marketing.

We see way too many marketers putting all their chips on social media. I get it. It’s cheap, offers instant feedback, allows uber-targeting, and provides detailed analytics.

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