Great brands, like great people, occasionally scare traditionalists.

We defy convention to grow our clients’ brands.

Our Projects

Gray Goat

Putting butts on bikes since 2003.

First Wave

The Innovation Lab at Delta Faucet Company.

First Wave

Glass Rinser

First Wave

Precision Handwash Faucet

First Wave

Touch + Touchless Faucet

First Wave

Shower Sensor


Respect the hunt.


The American family farm.


If it’s unlike anything else, it’s Peerless.


When the specs call for common sense.

The Cabaret

Irreverent. In a most sophisticated way.

Milto Cleaners

Do Life. Not Laundry.

Milto Cleaners

The pickup artist.

Milto Cleaners

Clothes Talk

William Roam

Distinctly American. Decidedly luxurious.

Citizens Bank

Here's to people.


Founded, but not stuck, in 1820.


Life needs a great bank.

FS Seed

Every field is a battlefield.

Earshot Audio

Quiet time sucks.

Kingdom Martial Arts

We don’t condone violence. But criminals do.

One America

Asset Care

One America

Life Insurance

One America

Retirement planning made way less creepy.

Triton Brewing

Rebranding the granddaddy of Indiana’s craft breweries.

Miscellaneous ads and identities.

A bit of this. A bit of that.

Stand for something.

The Flatland is an advertising agency that abhors ignorable, uninspired work. We believe your comfort zone—in the long run—is the most dangerous spot in the world. So we build brands that look, speak, and act in ways that get them noticed.