Welcome to “pretirement.”

One America

Project Brief

Retirement planning made way less creepy.

You know why most people don’t like to think about retirement planning? Because it’s boring. And confusing. And overwhelming. And generally, well, creepy. That’s precisely why OneAmerica asked us for help.

OneAmerica can make retirement planning easy—dare we say enjoyable. Yet they struggled to convince young professionals to sit down and actually engage in the retirement planning process. So, we convinced them to do something they’d never done before: make the message fun.

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